"Brand management is a major focus of TBR..."

TBR are proud sponsors and promoters of every brand that we manage, in small local events to large events with a worldwide presence. Brand Management is a major focus of TBR and we ensure all our chauffeur drivers are focused on the brand ethos throughout an event. TBR really focus on the client’s needs and representing their brands on the road. 

“TBR are really focused on the brand management and how we follow that through from taking the core ethos of their brand and making sure that the chauffeur understands who they represent and what their brand is all about, so that we can represent them better on the ground.” – Michael O’Hare (CEO)

The TBR events team prepare a driver pack in the lead up to every event. This pack will have detailed descriptions of the event; locations of the pickup zones, a map of the event area, branding logos of the company we are representing and information on the company and its values and ethos. The reason for the high volume of information in these driver packs is to give the driver an overview and insight into the company that TBR will be representing for the event.

Brand Management options:

• Branded Paging Cards
• Branding Departure Notices
• Event Specific passenger SMS
• Vehicle decals
• Branded Accessories (e.g. bottled water) 

The larger events tend to include more information in these packs and further branding options due to the high scale and size of the event; meaning that there are more drop off and pick up locations around about the city; more company details that need to be noted; and a stronger ethos that needs to be represented. An example of this event would be the Olympics, where TBR represented Adidas for the whole event and for this event the brand management was taken to another level as the TBR drivers and TBR events team had to wear Adidas apparel throughout the event. The cars were also branded with the Adidas logo on the side to further reinforce the brand. 

This highlights that Brand Management is extremely important to TBR and we will reinforce the brand image of any company that we have a working relationship with, throughout the entire event.

History of TBR Global - Where it all began...

It all began in 1991 where one car was bought to cater for Weddings and Funerals; shortly after this, Charlton Chauffeur Drive was founded which deals with the Scottish Chauffeur business; mainly Glasgow and Edinburgh. TBR was later established in Glasgow in 1999 where a mission was envisaged, a standard was set and a team was established. 

“What drives me is the constant need to improve, get better and expand. I have no interest in standing still.” – Michael O’Hare (CEO)

• TBR’s passion and drive for quality was first established when we provided ground transportation for London Banks, with a focus in Financial Roadshows. A very high quality was set and gave TBR the background to set the company up for where it is today.
• Combined local attention to detail with global logistics support, TBR is strategically placed to service the most complicated and demanding projects. 
• TBR have an obsession with quality and continue to innovate, listen and respond. 

“It’s part of my DNA; just have to keep moving forward.” – Michael O’Hare (CEO)

• TBR grew from a small Glasgow based organisation and now has a worldwide presence with offices all around the globe; Glasgow, Edinburgh, London, Hong Kong, New York, Boston; and most recently Sao Paulo.
• No matter what city in the world, TBR does not compromise on quality; our unwavering dedication to the highest quality is what sets us apart and makes us the global leaders that we are today.

“The key is now, staff and employing the right people. If we employ the right people it is very easy for us to expand into new market places.”– Michael O’Hare (CEO)

• TBR mainly consists of two teams; one specialising in Financial Roadshows and one specialising in Events.
• The TBR Financial Roadshow team has a dedicated team of specialists with over 50 years combined Roadshow experience across every region and sector; offering a complete Roadshow support service to manage bookings around the clock, ensuring consistent high quality service levels. 
• Whether in-house, on-site or on the road, our specialist TBR Events Team, consisting of: project managers, events coordinators, transport managers and quality controllers. The team will strive to ensure the highest possible level of service. 

“Service is the number 1 driver. Everything I do is obsessed with trying to get it right, 100% of the time, all the time.” – Michael O’Hare (CEO)

• Our dedication to quality flows through our company, and due to a unique combination of quality control programmes, innovation, dedication and passion, we have raised the chauffeuring industry standard globally.
• Through bespoke chauffeur management software and industry specific staff, TBR are performing 14 quality control checks on every one of your chauffeur bookings.

The Rebranding of TBR Global

TheBookingRoom was established in Glasgow in 1999 where a mission was envisaged, a standard was set and a team was born. Rebranding to TBR has changed the dynamic of our renowned chauffeur drive company; from a humble beginning to a global presence; we have grown in size, expertise and quality. We continue to put the customer first and raise our standards higher than ever.

TBR: Our Focus is You

• The rebrand brings a new era for TBR, reflecting our growth, quality and reinforcing our core values. At TBR, we continue to innovate, listen and respond.
• With offices in the USA, Europe, Asia and Latin America; our service standards are consistent. TBR does not compromise on quality; our unwavering dedication to the highest quality is what sets us apart and makes us global leaders
• The rebranding adds a new focus for TBR; not just on the road but also online. We like to keep our clients updated and reach new clients through the means of Social Media. We utilise the most current Social Media outlets; enabling contact with the highest volume of people as possible using differing methods of communication; LinkedIn, Twitter, Facebook, YouTube and an updated blog on the new TBR website.
• The blogs are a major focus for TBR as we strive to give our clients a rich content of information in the most interactive means possible. The blogs will be posted on a regular basis and the twitter feed will correspond to certain blog posts to ensure relevant information reaches our client base.
• The blogs will give information on news relating to the worldwide movements of TBR; operations within TBR and we will also be incorporating a series of blogs titled “A day in the life of...” and “Q&A with...” and “Popular Places to go in...”

TBR: Corporate Statistics

• 1,000,000 jobs undertaken 
• 95,000 passengers per year 
• 6000 clients in 108 countries 
• 650 movements worldwide daily 
• 1,000-5,000 bookings per week 
• 5,000 TBR trained drivers 
• 2846 cities covered