"Brand management is a major focus of TBR..."

TBR are proud sponsors and promoters of every brand that we manage, in small local events to large events with a worldwide presence. Brand Management is a major focus of TBR and we ensure all our chauffeur drivers are focused on the brand ethos throughout an event. TBR really focus on the client’s needs and representing their brands on the road. 

“TBR are really focused on the brand management and how we follow that through from taking the core ethos of their brand and making sure that the chauffeur understands who they represent and what their brand is all about, so that we can represent them better on the ground.” – Michael O’Hare (CEO)

The TBR events team prepare a driver pack in the lead up to every event. This pack will have detailed descriptions of the event; locations of the pickup zones, a map of the event area, branding logos of the company we are representing and information on the company and its values and ethos. The reason for the high volume of information in these driver packs is to give the driver an overview and insight into the company that TBR will be representing for the event.

Brand Management options:

• Branded Paging Cards
• Branding Departure Notices
• Event Specific passenger SMS
• Vehicle decals
• Branded Accessories (e.g. bottled water) 

The larger events tend to include more information in these packs and further branding options due to the high scale and size of the event; meaning that there are more drop off and pick up locations around about the city; more company details that need to be noted; and a stronger ethos that needs to be represented. An example of this event would be the Olympics, where TBR represented Adidas for the whole event and for this event the brand management was taken to another level as the TBR drivers and TBR events team had to wear Adidas apparel throughout the event. The cars were also branded with the Adidas logo on the side to further reinforce the brand. 

This highlights that Brand Management is extremely important to TBR and we will reinforce the brand image of any company that we have a working relationship with, throughout the entire event.