Showing posts with label Brand Management. Show all posts
Showing posts with label Brand Management. Show all posts

Tuesday, 12 August 2014

How far would you go for your clients??




Last week, Andrés Gomis, Account Manager in Spain, attended a client meeting in his homeland.

As well as presenting to his clients on the benefits of TBR and training them on our system, he took TBR branding and Corporate identity to a new level by baking a traditional tuna pie for the team.



Everyone was glad Andres didn’t go too far and use purple colouring to represent our global brand.



Wednesday, 2 April 2014

Group Travel



At TBR we have a range of vehicles we use for the daily requirements of the global ground transportation industry; therefore we are equipped to handle any size of transfer with any type of client. The Mercedes Viano is TBR’s vehicle of choice when providing ground transportation for groups of 3-7 passengers due to the luxury and quality that this vehicle hosts.


Mercedes Viano:


The Mercedes Viano is recognised globally as the No. 1 vehicle for VIP’s travelling in groups. The TBR fleet includes the Mercedes Viano in the long wheelbase model which offers multiple seating configurations, including conference style, making it ideal for on the road meetings and conferences. The Mercedes Viano can be extremely useful as well as high in quality; due to the spacious interior that allows for a central hub for clients on business travel. This type of vehicle is ideally used for a group of CEO’s or Senior Management travelling on financial Roadshows; events travel with high volumes of support staff; and multiple passengers with long transfers between cities.





VW Caravelle: 

The Volkswagen Caravelle can also be used for group ground transportations, however it is not a vehicle used by TBR due to the Viano being a much superior comparison with higher luxury and quality; internally and externally. Both vehicles cater for the same capacity of passengers but the additional luxury of the Viano is why TBR have chosen the vehicle for our high standard fleet. The Mercedes Viano also has continuity with the TBR fleet as it has a majority consistency of Mercedes vehicles which allows our clients to recognise the vehicles when we are picking up from a destination; this is especially important with airport transfers. 





At TBR we continue to be consistent with our transportation modes and without company values; keeping quality and efficiency high with regard to the TBR trained drivers and the professionalism they exert throughout any journey.

Wednesday, 12 February 2014

How can TBR represent your brand?





  • Previous Client Portfolio
  • Unrivalled Quality Control
  • Development on Feedback
  • Experienced Staff
  • High Quality Staff and Driver Training
  • Branding Options

TBR never loses sight of that fact, and constantly strives to ensure our working practices and values reflect those of our clients. We will work in partnership with you on your event, ensuring a successful and memorable brand experience is delivered in tandem with our expert logistics.


Previous Client Portfolio:

TBR was established in 1999 and since then, has been involved with various different sectors for the transportation of clients and executives within these industries, including; Financial Roadshows, Major Sporting Events, Medical/ Pharmaceuticals, Corporate Travel, Financial and VIP Transportation. TBR works alongside an influential selection of clients; London 2012 Olympics, UEFA Champions League sponsors, Deutsche Bank, BNP Paribas and MTV Europe Music Awards.

Therefore TBR has a very strong client portfolio, gaining a diverse background of experience with high numbers of transfers with high profile clients; meeting high demands with efficiency and professionalism.


Unrivalled Quality Control:

TBR have obsession for quality control.
Through bespoke chauffeur management software and industry specific staff, TBR perform 14 quality control checks on every client chauffeur bookings. Our dedication to quality flows throughout the company, and due to a unique combination of quality control programmes, innovation, dedication and passion, we have raised the chauffeuring industry standard globally.


Development on Feedback:
TBR produce a feedback report, detailing all feedback from the client and TBR staff from during the event and the comments after the event. Both positive and negative feedback is vital for TBR to progress and make each event stronger and more efficient.

All aspects of the feedback are very important to TBR as it is analysed to improve our service levels to clients, supplier relations and invoice reconcilement. To develop a better understanding of current and potential clients we must understand their perspective.


Experienced Staff:

We recognise that our employees are the essence of TBR; we encourage an open forum and ensure that every employee is an integral part of the control process. The TBR Events Team will integrate with our client’s existing staff to ensure the seamless management of the event continues from the first proposal to the final reconcilement.

TBR can offer a full range of experienced staff from up to 6 months before the event:
  • Project Manager
  • Event Manager
  • Transport Manager
  • On Site Coordinators 
  • Airport Greeters 
  • Hostess(es)

Branding Options:

In addition to the TBR standard ground transportation service, we also offer various branding options which large corporate firms are likely to use. The branding service is especially for large high profile events where sponsors are using TBR to chauffer their clients or executives.

TBR offer various branding additions:

  • Branded paging cards and departure notices.
  • Event specific passenger SMS updates
  • Vehicle decals
  • Branded Accessories (water bottles etc)











Thursday, 30 January 2014

"Brand management is a major focus of TBR..."

TBR are proud sponsors and promoters of every brand that we manage, in small local events to large events with a worldwide presence. Brand Management is a major focus of TBR and we ensure all our chauffeur drivers are focused on the brand ethos throughout an event. TBR really focus on the client’s needs and representing their brands on the road. 

“TBR are really focused on the brand management and how we follow that through from taking the core ethos of their brand and making sure that the chauffeur understands who they represent and what their brand is all about, so that we can represent them better on the ground.” – Michael O’Hare (CEO)

The TBR events team prepare a driver pack in the lead up to every event. This pack will have detailed descriptions of the event; locations of the pickup zones, a map of the event area, branding logos of the company we are representing and information on the company and its values and ethos. The reason for the high volume of information in these driver packs is to give the driver an overview and insight into the company that TBR will be representing for the event.



Brand Management options:

  • Branded Paging Cards
  • Branding Departure Notices
  • Event Specific passenger SMS
  • Vehicle decals
  • Branded Accessories (e.g. bottled water) 

The larger events tend to include more information in these packs and further branding options due to the high scale and size of the event; meaning that there are more drop off and pick up locations around about the city; more company details that need to be noted; and a stronger ethos that needs to be represented. An example of this event would be the Olympics, where TBR represented Adidas for the whole event and for this event the brand management was taken to another level as the TBR drivers and TBR events team had to wear Adidas apparel throughout the event. The cars were also branded with the Adidas logo on the side to further reinforce the brand. 


This highlights that Brand Management is extremely important to TBR and we will reinforce the brand image of any company that we have a working relationship with, throughout the entire event.